Well I (just like many others of you I am sure) am wondering whats going on behind the curtains over at Microsoft. The official forums are blazing with people asking about the Old Spice Challenge, as well as many other blogs and forums throughout the wonderful little thing we call the internet.
I personally was up midnight (EST) and checked to see if it was going to be activiated then, got up again about 3am to see if I could register (sometimes a newborn baby in the house is beneficial), and have checked throughout the day, but so far registration isnt open.
The offical rewards page has the following quotes that indicates that it should definately start today, but they were wise enough to leave off the time, or the timezone for that matter.
Something new and exciting is happening to the way you experience games. On February 12, Xbox® is teaming up with Old Spice to bring you Xbox Rewards and the Old Spice Experience Challenge.
Old Spice is teaming with Xbox on the first Xbox Rewards Challenge to prove that Experience is Everything. Starting February 12, you will be challenged to increase your Gamerscore by 1,500 ..
On February 12, visit www.xbox.com/rewards for more information and be one of the first to register for Xbox Rewards and the Old Spice Experience Challenge.
Considering this is a US only contest, and the fact that they are based in the PST timezone, I calculate they have a little under 12 hours to enable registrations…..so I guess just keep checking www.xbox.com/rewards